TREND RESEARCH
NEW CHINESE STYLE
Zhu Chong Yun
Fall 23
Xu Zhi
Fall Winter 26
Oude Waag
Spring Summer 25
Markgong
Spring Summer 25
Ya Yi
Fall RTW 25
Yirantian
Spring 25
Le Fame
Fall Winter 25

As younger generations in China and abroad reconnect with their cultural roots, a new wave of designers are reinterpreting traditional Chinese elements through a contemporary lens. This movement, often referred to as the New Chinese Style, emphasizes cultural expression without imitation—favoring abstraction, symbolism, and emotional storytelling over direct replication.Designers draw from their roots while using clean silhouettes, contemporary construction, and abstracted references to convey identity in a global context.