SECONDARY
TARGET
AUDIENCE
PERSONA
TARGET
AUDIENCE
PERSONA
Name: Mia Suzuki
Age: 26
Location: Japan
Income: Upper middle class, with an estimated income of around 7,000,000 JPY annually (approximately $50,000 USD)
Spending on Clothing: Allocates approximately 6-10% of her annual income to clothing, equating to about 420,000 JPY - 700,000 JPY annually. She gravitates towards luxury, sophisticated, and futuristic pieces that reflect her individuality and ambition.
Interests: Luxury fashion, fine arts, fine dining, philanthropy, and women’s empowerment
Fashion Style: Drawn to bold, sophisticated, and futuristic designs that express her confidence, strength, and expressive personality. She prefers statement pieces that reflect her creativity and individualism.
Personality: Ambitious, expressive, edgy, and feminine, with a strong sense of self-assurance.
Fashion Aspirations: Evelyn views fashion as a way to communicate her confidence and strength. She gravitates towards brands that embody elegance and power, with a touch of sophistication. She seeks garments that reflect her personality, creative vision, and appreciation for refined craftsmanship.
Connection to CHUN: Evelyn resonates with CHUN’s message of feminine power expressed through elegance. She values the timeless yet innovative nature of the collection, especially its ability to merge cultural elements with modernity. For Evelyn, CHUN represents her desire to wear fashion that embodies her confidence, ambition, and love for artistic luxury.
Age: 26
Location: Japan
Income: Upper middle class, with an estimated income of around 7,000,000 JPY annually (approximately $50,000 USD)
Spending on Clothing: Allocates approximately 6-10% of her annual income to clothing, equating to about 420,000 JPY - 700,000 JPY annually. She gravitates towards luxury, sophisticated, and futuristic pieces that reflect her individuality and ambition.
Interests: Luxury fashion, fine arts, fine dining, philanthropy, and women’s empowerment
Fashion Style: Drawn to bold, sophisticated, and futuristic designs that express her confidence, strength, and expressive personality. She prefers statement pieces that reflect her creativity and individualism.
Personality: Ambitious, expressive, edgy, and feminine, with a strong sense of self-assurance.
Fashion Aspirations: Evelyn views fashion as a way to communicate her confidence and strength. She gravitates towards brands that embody elegance and power, with a touch of sophistication. She seeks garments that reflect her personality, creative vision, and appreciation for refined craftsmanship.
Connection to CHUN: Evelyn resonates with CHUN’s message of feminine power expressed through elegance. She values the timeless yet innovative nature of the collection, especially its ability to merge cultural elements with modernity. For Evelyn, CHUN represents her desire to wear fashion that embodies her confidence, ambition, and love for artistic luxury.