PRIMARY
TARGET
AUDIENCE
PERSONA
TARGET
AUDIENCE
PERSONA
Name: Sophie Zhang
Age: 29
Profession: Creative Director at a Contemporary Art Gallery
Location: Shanghai, China
Income: higher class income, with an estimated income of around ¥700,000 annually (approximately 100,000 USD)
Spending on Clothing: Allocates approximately 10%-15% of her annual income to clothing, which amounts to about ¥50,000- ¥70,000 (approximately 7000-10,000 USD) annually. She seeks luxury, unique, and artistic pieces that reflect her creative vision and individuality.
Interests: Contemporary art, experimental design, performance art, fashion history, and travel
Fashion Style: Unique, expressive, and refined. Ci Ci prefers one-of-a-kind garments that make a statement and tell a story.
Personality: Intellectual, introspective, and confident, driven by a strong creative vision and an eye for the avant-garde.
Fashion Aspirations: For Ci Ci, fashion is an extension of her artistic expression. She seeks designs that combine sophistication with creativity, valuing pieces that blend traditional influences with modern innovation.
Connection to CHUN: Ci Ci feels empowered by CHUN’s message of fluid strength, resonating with the intricate storytelling and contemporary techniques in each garment. She appreciates the brand’s seamless blend of cultural heritage and innovative design, finding it to be an embodiment of her own style.
Age: 29
Profession: Creative Director at a Contemporary Art Gallery
Location: Shanghai, China
Income: higher class income, with an estimated income of around ¥700,000 annually (approximately 100,000 USD)
Spending on Clothing: Allocates approximately 10%-15% of her annual income to clothing, which amounts to about ¥50,000- ¥70,000 (approximately 7000-10,000 USD) annually. She seeks luxury, unique, and artistic pieces that reflect her creative vision and individuality.
Interests: Contemporary art, experimental design, performance art, fashion history, and travel
Fashion Style: Unique, expressive, and refined. Ci Ci prefers one-of-a-kind garments that make a statement and tell a story.
Personality: Intellectual, introspective, and confident, driven by a strong creative vision and an eye for the avant-garde.
Fashion Aspirations: For Ci Ci, fashion is an extension of her artistic expression. She seeks designs that combine sophistication with creativity, valuing pieces that blend traditional influences with modern innovation.
Connection to CHUN: Ci Ci feels empowered by CHUN’s message of fluid strength, resonating with the intricate storytelling and contemporary techniques in each garment. She appreciates the brand’s seamless blend of cultural heritage and innovative design, finding it to be an embodiment of her own style.