TARGET AUDIENCECHUN is for the modern her who commands her space with grace, blending power and elegance effortlessly. Whom values heritage but looks forward, embracing innovation and technology. 




CHUN’s primary audiences are individuals in the creative fields or those who seek to express their artistic vision through fashion, embracing pieces that are timeless yet unconventional, appreciating innovative contemporary fashion and designs that tells a story.




CHUN’s secondary audience extends to individual outside of the creative industry who are equally intrigued by mid luxurious fashion that embodies confidence, individuality and innovative contemporary fashion with a twist.